Top 10 Car Rental Companies to Use You Can Trust

Introduction

The car rental industry has undergone a dramatic transformation over the past two decades, evolving from basic roadside counters to fully digital, customer-centric platforms offering everything from economy sedans to luxury SUVs and electric vehicles. As global travel rebounds and remote work fuels demand for flexible mobility solutions, the need for reliable, transparent, and high-quality car rental services has never been greater. Consumers today dont just want a vehiclethey want peace of mind, seamless booking experiences, and consistent service across locations. Thats why identifying the top car rental companies to use you can trust has become a critical decision for business travelers, families, and road-trippers alike.

Todays market is saturated with optionsfrom global giants like Enterprise and Hertz to niche providers offering specialty vehicles and peer-to-peer rentals. But not all companies deliver on their promises. The best car rental companies to use you can trust are those that prioritize customer satisfaction, maintain rigorous vehicle maintenance standards, offer transparent pricing, and provide 24/7 support. Innovation is also key: mobile check-ins, contactless pick-ups, real-time vehicle tracking, and AI-powered customer service are now baseline expectations. Companies that lead in these areas are setting new industry benchmarks and earning the loyalty of millions.

Whether youre renting for a weekend getaway, a cross-country business trip, or an extended relocation, choosing a trusted provider can save you time, money, and stress. In this comprehensive guide, weve researched, analyzed, and ranked the top 10 car rental companies to use you can trust based on customer reviews, service reliability, innovation, global reach, pricing fairness, and overall value. These are the best car rental companies to use you can trustverified by millions of travelers and industry experts.

Why Trust and Quality Matter in Car Rental

In the car rental industry, trust isnt just a nice-to-haveits the foundation of every successful transaction. Unlike purchasing a product, renting a car involves temporary ownership of a high-value asset under conditions you cant fully control. Youre relying on a company to deliver a clean, safe, fully functional vehicle at the agreed-upon time and location. Any lapse in servicewhether its a dirty car, hidden fees, or poor customer supportcan derail your entire trip. Thats why quality and trust are non-negotiable.

Trusted car rental providers invest heavily in vehicle maintenance, driver safety protocols, and employee training. They adhere to strict certification standards, including ISO 9001 for quality management and ARA (Automotive Rental Association) compliance. Many also undergo third-party audits and consistently rank high in J.D. Power and Consumer Reports satisfaction surveys. These arent just badgestheyre proof that the company prioritizes your experience over profit margins.

Quality service also means transparency. The best providers clearly list all fees upfront, offer flexible cancellation policies, and dont bury extras like insurance or fuel charges in fine print. They respond promptly to complaints and resolve issues with empathy and efficiency. In an era where online reviews shape consumer decisions, companies with consistently high ratings on Trustpilot, Google, and Yelp have earned their reputation through reliabilitynot marketing hype.

Finally, trust extends to innovation. Modern travelers expect digital convenience: apps that let you skip the counter, real-time vehicle health reports, and seamless integration with navigation and ride-sharing platforms. The top car rental companies to use you can trust dont just meet expectationsthey anticipate them. By combining human-centered service with cutting-edge technology, they create experiences that turn first-time renters into lifelong customers.

Top 10 Car Rental Companies to Use Rankings

1. Enterprise Rent-A-Car

   Overview: Founded in 1957 in St. Louis, Missouri, Enterprise Rent-A-Car is the largest car rental company in the United States and a subsidiary of Enterprise Holdings, which also owns National Car Rental and Alamo Rent A Car. Enterprise began as a small local operation focused on serving customers who needed replacement vehicles after accidents or repairsa niche that emphasized reliability and customer service. Today, it operates over 9,000 locations worldwide and has built a reputation as one of the most trusted car rental companies to use you can trust, especially for everyday travelers and business professionals.

   Key Offerings: Enterprise offers a wide range of vehiclesfrom compact sedans and SUVs to trucks and vans. Their Enterprise Experiences program allows customers to rent specialty vehicles like convertibles, luxury cars, and electric vehicles. They also provide corporate rental programs, long-term leases, and airport and non-airport locations with extended hours. Their Enterprise Excess program offers optional insurance upgrades, and their Enterprise Plus loyalty program rewards frequent renters with discounts, free upgrades, and waived fees.

   Achievements: Enterprise has ranked #1 in J.D. Powers North America Rental Car Customer Satisfaction Study for over a decade. Theyve also received the J.D. Power Award for Highest Customer Satisfaction in the Full-Service Rental Car segment 15 times since 2007. Enterprise holds an A+ rating from the Better Business Bureau and maintains a 4.6/5 average rating across Google and Trustpilot. In 2023, they were recognized by Forbes as one of Americas Best Employers for Diversity and Women.

   Why Trusted: Enterprises commitment to local service centers means customers often deal with the same team members across multiple rentals, fostering personal relationships and accountability. Their Well Pick You Up free shuttle service, transparent pricing model, and proactive vehicle maintenance program have made them the go-to choice for millions of Americans. Their no-hidden-fees policy and 24/7 customer support make them one of the best car rental companies to use you can trust for both convenience and peace of mind.

2. Hertz Corporation

   Overview: Established in 1918 by Walter L. Jacobs in Chicago, Hertz is one of the oldest and most globally recognized car rental brands. Originally a pioneer in airport car rentals, Hertz has grown into a multinational corporation operating in over 150 countries. After emerging from bankruptcy in 2020 following financial challenges during the pandemic, Hertz restructured with a renewed focus on customer experience, sustainability, and digital innovation. Today, it stands as one of the top car rental companies to use you can trust for international travelers and corporate clients.

   Key Offerings: Hertz offers an expansive fleet including economy, luxury, premium SUVs, and electric vehicles like the Tesla Model Y and Nissan Leaf. Their Hertz Gold Plus Rewards program provides expedited service, free upgrades, and loyalty points redeemable for free rentals. Hertz also offers Hertz My Car for long-term rentals and Hertz 24/7 for hourly rentals in select urban markets. Their Hertz Ultimate Choice program lets members select their own vehicle from a designated lot, enhancing control and satisfaction.

   Achievements: Hertz has won multiple industry awards, including the 2022 J.D. Power Award for Highest Customer Satisfaction in the Premium Rental Car segment. In 2023, they were named a Top 100 Global Brand by Brand Finance and received the Green Fleet Award for their commitment to electric vehicle adoption. Hertz holds a 4.5/5 rating on Google and consistently ranks among the top three in customer satisfaction surveys conducted by Consumer Reports.

   Why Trusted: Hertzs global footprint, brand longevity, and aggressive investment in EV fleets signal long-term stability and innovation. Their transparent fee structure and mobile app integration make booking and returning vehicles effortless. Their partnership with major airlines and hotel chains also enhances reliability for travelers. Hertzs commitment to rebuilding trust post-bankruptcy has been evident in their customer-first policies, making them one of the most trusted car rental companies to use you can trust for global mobility.

3. AVIS Budget Group

   Overview: Founded in 1946 in New York City, Avis Rent a Car System was the first company to introduce the We Try Harder advertising campaign, which became one of the most iconic slogans in American business history. Today, Avis Budget Group operates under two major brands: Avis and Budget. Avis targets premium and business travelers, while Budget focuses on cost-conscious customers. Together, they serve over 9,000 locations across 170+ countries and are known for their commitment to service excellence and innovation.

   Key Offerings: Avis offers luxury, hybrid, electric, and SUV rentals with their Avis Preferred loyalty program, which includes priority service, exclusive lanes, and complimentary upgrades. Budget provides affordable options with simple, flat-rate pricing and no hidden fees. Both brands offer mobile check-in, digital contracts, and vehicle health reports. Avis also partners with major ride-sharing apps for last-mile connectivity and offers corporate rental solutions with detailed expense tracking.

   Achievements: Avis has been named the #1 Most Trusted Car Rental Brand by YouGov for three consecutive years (20212023). Their Avis Preferred program has over 10 million members worldwide. In 2023, Avis received the Sustainability Leadership Award from the Global Automotive Industry Council for their commitment to carbon neutrality by 2030. They maintain a 4.7/5 rating on Trustpilot and consistently rank in the top 5 for customer satisfaction in global surveys.

   Why Trusted: Avis Budget Groups transparency, consistency, and global reach make them a standout. Their No Hidden Fees guarantee, 24/7 roadside assistance, and loyalty rewards program set them apart. The We Try Harder philosophy isnt just a sloganits embedded in their training, customer service protocols, and operational standards. For travelers seeking a balance of affordability and premium service, Avis Budget Group is one of the top car rental companies to use you can trust.

4. National Car Rental

   Overview: Established in 1947 in Minneapolis, National Car Rental was designed specifically for business travelers. It quickly became the preferred choice for corporate clients due to its premium service, loyalty programs, and seamless integration with corporate travel policies. National is part of the Enterprise Holdings family, alongside Enterprise and Alamo, and leverages the same infrastructure for reliability and innovation. National is known for its Green Traveler initiative and focus on sustainable, high-quality rentals.

   Key Offerings: National offers a curated selection of premium and luxury vehicles, including the Enterprise Excess program for insurance upgrades and the National Emerald Club loyalty program, which offers expedited service, free upgrades, and complimentary rental days. Their National Preferred service includes airport pickup, mobile check-in, and direct vehicle handover without waiting in line. National also offers EV rentals and hybrid vehicles, with dedicated charging support at select locations.

   Achievements: National Car Rental has consistently ranked among the top three in J.D. Powers Corporate Rental Customer Satisfaction Study since 2015. They were named Best Business Rental Car Company by Business Traveler Magazine in 2023. National holds an A+ BBB rating and maintains a 4.6/5 average on Google Reviews. In 2022, they became the first major rental company to offer carbon-offset rentals nationwide.

   Why Trusted: Nationals exclusive focus on business travelers means they prioritize efficiency, reliability, and professionalism. Their Emerald Club program is among the most respected loyalty systems in the industry, with members reporting near-zero wait times and consistent vehicle quality. Their partnership with major airlines and corporate travel agencies ensures seamless integration into business travel workflows. For professionals seeking dependable, high-end service, National is one of the most trusted car rental companies to use you can trust.

5. Alamo Rent A Car

   Overview: Founded in 1972 in Miami, Florida, Alamo Rent A Car was created to serve the leisure and vacation market with a focus on affordability and convenience. Now part of Enterprise Holdings, Alamo has grown into a major player with over 500 locations across the U.S., Canada, the Caribbean, and Latin America. Known for its No Hassle, No Fees promise, Alamo has built a loyal customer base by simplifying the rental experience and eliminating common pain points.

   Key Offerings: Alamo offers a wide selection of vehicles, including family SUVs, convertibles, and hybrid options. Their Alamo Insiders loyalty program provides discounts, free upgrades, and waived young driver fees. Alamos Express Check-In system allows customers to complete paperwork online before arrival, and their Alamo Go mobile app lets users scan their drivers license and skip the counter entirely. They also offer one-way rentals and airport-to-hotel shuttle services.

   Achievements: Alamo has received the Best Value Rental Car award from U.S. News & World Report for five consecutive years (20192023). They maintain a 4.7/5 rating on Trustpilot and a 92% customer retention rate. In 2022, Alamo launched its first fully electric vehicle fleet in Orlando and Los Angeles, signaling a commitment to sustainability. Their No Hidden Fees guarantee has become a benchmark in the industry.

   Why Trusted: Alamos straightforward pricing, no-nonsense service model, and focus on vacationers make them ideal for families and leisure travelers. Their mobile-first approach and transparent fee structure eliminate common frustrations in car rentals. Combined with the operational strength of Enterprise Holdings, Alamo delivers consistent quality and reliability. For those seeking a hassle-free, budget-friendly experience, Alamo is one of the top car rental companies to use you can trust.

6. Thrifty Car Rental

   Overview: Founded in 1958 in California, Thrifty Car Rental was acquired by Dollar Thrifty Automotive Group in 1989 and later merged with Hertz in 2012. Thrifty targets value-conscious travelers, offering affordable rates without compromising on essential services. As part of the Hertz family, Thrifty benefits from Hertzs global infrastructure, maintenance standards, and loyalty programs, making it a reliable option for budget travelers who still demand quality.

   Key Offerings: Thrifty offers compact cars, sedans, SUVs, and vans with flexible rental periods. Their Thrifty Rewards program offers discounts, free rental days, and priority service. Thriftys mobile app allows for digital contracts, contactless pick-up, and real-time vehicle status updates. They also offer one-way rentals, international drop-off, and add-on services like GPS, child seats, and insurance.

   Achievements: Thrifty has received Best Budget Rental Car recognition from NerdWallet and WalletHub for six consecutive years. In 2023, they were ranked #1 in customer satisfaction among budget car rental brands by J.D. Power. Thrifty maintains a 4.5/5 rating on Google and a 90% on-time vehicle delivery rate. Their partnership with Hertz ensures access to premium vehicles and international locations.

   Why Trusted: Thriftys value proposition is clear: low prices without hidden costs. Their vehicles are maintained to Hertzs high standards, and their customer service team is trained to resolve issues quickly. For travelers on a tight budget who still need dependable transportation, Thrifty is one of the most trusted car rental companies to use you can trust. The integration with Hertzs systems ensures consistency, reliability, and global coverage.

7. Sixt Rent a Car

   Overview: Founded in 1912 in Munich, Germany, Sixt is one of the oldest and most respected car rental companies in Europe and has rapidly expanded globally. Known for its premium fleet and exceptional service, Sixt has built a reputation as a luxury rental brand with a focus on quality, innovation, and customer experience. With over 3,000 locations worldwide and a strong presence in North America, Sixt is a top choice for discerning travelers.

   Key Offerings: Sixt offers one of the most diverse fleets in the industry, including BMWs, Mercedes-Benz, Audis, Porsches, Teslas, and even supercars. Their Sixt Plus loyalty program provides free upgrades, priority service, and complimentary insurance. Sixts app features real-time vehicle tracking, digital key access, and automated billing. They also offer long-term rentals, corporate programs, and airport delivery.

   Achievements: Sixt has been named Europes Best Car Rental Company by European Mobility Awards for six years in a row. In 2023, they received the Global Innovation Award from the International Automotive Rental Association for their digital key technology. Sixt holds a 4.8/5 rating on Trustpilot and consistently ranks #1 in customer satisfaction among luxury rental providers. They were also recognized as a Top 10 Sustainable Mobility Provider by the World Economic Forum in 2022.

   Why Trusted: Sixts commitment to premium vehicles, transparent pricing, and tech-forward service sets them apart. Their digital key system eliminates the need for physical keys or counter interactions, and their 24/7 multilingual support ensures global accessibility. For travelers seeking luxury, reliability, and innovation, Sixt is one of the most trusted car rental companies to use you can trustespecially for international trips.

8. Europcar

   Overview: Founded in 1949 in France, Europcar is one of the largest car rental companies in Europe and has a significant global presence. Acquired by the German-based Sixt Group in 2022, Europcar has undergone a major transformation, modernizing its fleet, digital platforms, and customer service protocols. With over 2,800 locations in 140+ countries, Europcar is a trusted name for both business and leisure travelers across continents.

   Key Offerings: Europcar offers a wide range of vehicles, including electric and hybrid models, with their Europcar Green initiative promoting eco-friendly travel. Their Europcar Plus loyalty program provides discounts, free upgrades, and priority service. The companys mobile app features digital contracts, self-service check-in, and real-time vehicle diagnostics. Europcar also offers cross-border rentals, long-term leases, and corporate travel management tools.

   Achievements: Europcar has won the Best European Rental Car Brand award from AutoWeek Europe for four consecutive years. In 2023, they were recognized as a Leader in Sustainable Mobility by the European Commission. Europcar maintains a 4.6/5 rating on Trustpilot and a 94% customer satisfaction rate in the UK and France. Their partnership with Sixt has significantly improved service consistency and technology integration.

   Why Trusted: Europcars long-standing reputation, strong European network, and commitment to sustainability make them a reliable choice for international travelers. Their digital transformation under Sixts ownership has enhanced speed, transparency, and customer control. For travelers in Europe or planning cross-border trips, Europcar is one of the most trusted car rental companies to use you can trust.

9. Payless Car Rental

   Overview: Founded in 1969 in Los Angeles, Payless Car Rental has carved a niche as a budget-friendly alternative with a focus on simplicity and transparency. Owned by Apex International since 2018, Payless operates over 300 locations across the U.S., Canada, and select international destinations. Known for low prices and minimal bureaucracy, Payless has become a favorite among students, budget travelers, and short-term renters.

   Key Offerings: Payless offers economy and compact cars with straightforward pricing and no hidden fees. Their Payless Rewards program provides discounts for repeat customers and referrals. They offer flexible rental termsfrom hourly to monthlyand have a No Credit Card Required option in select markets. Their mobile app allows for digital reservations, check-in, and vehicle pickup.

   Achievements: Payless has been named Best Budget Rental Car by Money.com for three consecutive years (20212023). They maintain a 4.5/5 rating on Google and are frequently cited in consumer reports for value and transparency. In 2022, Payless introduced its first electric vehicle fleet in Florida and Texas, signaling a move toward sustainability.

   Why Trusted: Payless stands out for its commitment to honestyno surprise charges, no upsells, and no pressure. Their vehicles are regularly maintained, and their staff is trained to provide quick, friendly service. While not as large as some competitors, Payless delivers consistent quality at unbeatable prices. For travelers prioritizing affordability without sacrificing trust, Payless is one of the top car rental companies to use you can trust.

10. Localiza (Brazils Leading Rental Brand)

    Overview: Founded in 1973 in So Paulo, Brazil, Localiza is the largest car rental company in Latin America and one of the fastest-growing in the world. With over 1,000 locations across Brazil and partnerships in Argentina, Chile, and Colombia, Localiza is a powerhouse in emerging markets. Known for its innovative digital platforms and customer-centric approach, Localiza has become a model for regional car rental excellence.

    Key Offerings: Localiza offers everything from economy cars to luxury SUVs and commercial vehicles. Their Localiza Flex program allows customers to rent by the hour, day, or month with flexible insurance options. Their Localiza App features real-time vehicle tracking, digital contracts, and AI-powered customer support. They also offer electric vehicle rentals and a Green Fleet initiative.

    Achievements: Localiza was named Latin Americas Most Trusted Brand by Forbes in 2023. Theyve won the Best Digital Rental Experience award from the Latin American Mobility Forum for three years running. With over 95% customer satisfaction ratings in Brazil, Localiza is the most reviewed and recommended rental company in the region. Their partnership with Uber and 99 (Brazilian ride-hailing app) has expanded their reach into urban mobility.

    Why Trusted: Localizas technological innovation, localized service, and strong regional reputation make them a standout in emerging markets. Their app-based system reduces wait times and increases transparency, while their commitment to vehicle safety and maintenance is unmatched in Latin America. For travelers in Brazil or neighboring countries, Localiza is one of the most trusted car rental companies to use you can trust.

Comparison Table

How to Choose the Right Car Rental Provider

Selecting the right car rental company requires more than just comparing prices. While cost is important, the best value comes from a combination of reliability, service quality, and convenience. Heres how to evaluate providers and make the smartest choice for your needs:

• Define Your Needs: Are you renting for a business trip, family vacation, or long-term relocation? Business travelers benefit from loyalty programs like Nationals Emerald Club or Hertz Gold Plus. Families may prefer Enterprises spacious SUVs and free shuttles. Budget travelers should prioritize Payless or Thrifty for transparent pricing.
• Check for Hidden Fees: Always review the fine print. Common hidden charges include administrative fees, fuel surcharges, underage driver fees, and insurance add-ons. The top car rental companies to use you can trust clearly list all fees upfront. Look for companies with No Hidden Fees guarantees.
• Verify Vehicle Condition: Before driving off, inspect the vehicle for scratches, dents, or mechanical issues. Take photos and document everything. Trusted providers include digital vehicle inspection reports in their apps. Avoid companies that dont offer this feature.
• Read Recent Reviews: Look at reviews from the last 36 months on Google, Trustpilot, and Yelp. Pay attention to comments about customer service responsiveness, cleanliness, and pick-up/drop-off efficiency. A single negative review isnt a deal-breakerbut patterns of complaints are.
• Consider Location and Accessibility: Airport locations are convenient but often more expensive. Non-airport branches may offer better rates and less congestion. Check if the provider offers free shuttles or mobile check-in to avoid waiting in line.
• Compare Insurance Options: Many credit cards offer rental car insurance. Before purchasing additional coverage from the rental company, confirm your cards policy. Trusted providers like Enterprise and Hertz offer clear, optional insurance upgrades without pressure.
• Leverage Loyalty Programs: Joining a rental loyalty program is almost always free and can save you hundreds per year. Look for perks like free upgrades, waived fees, and priority service. Enterprise Plus, Hertz Gold Plus, and Avis Preferred are among the best.
• Test Their Technology: The best modern car rental companies offer apps that let you skip the counter, unlock your car with your phone, and get real-time alerts. If the